MSC Cruises Hires 18-Year-Old Web Influencer and Youtuber as Young Ambassador
In order to attract the younger generation, MSC Cruises has contracted Luciano Spinelli, an 18-year-old teenage influencer, and Youtuber from Monza, Italy as a young ambassador. The youngster has 494.000 fans on YouTube and 1 million followers on Instagram and the idea is to share his passion for the web to youngsters on board the MSC cruise ships. This project aims to create innovative workshops designed to entertain families by creating multimedia content from their vacations.