Skip to main content

MSC Cruises Extends Partnership With FORMULA 1 Until 2026

Submitted by kgnadmin on

MSC Cruises has extended its global partnership agreement with Formula 1® until the end of the 2026 FIA Formula 1 World Championship. The partnership has achieved significant results due to the growth of interest in Formula 1 around the world, particularly in key markets for MSC Cruises. As part of the agreement, MSC Cruises will take its cruise ships during select Grand Prix weekends and offer a unique hospitality experience from track to ship, with the first initiative launching when MSC Virtuosa visits Abu Dhabi for the final leg of the 2023 Formula 1® season.

In addition, MSC Cruises has been named the title sponsor of the 2023 Formula 1® Belgian Grand Prix and will allow genuine participant engagement during the race within the fan zone, with additional title sponsors set to be revealed at other Formula 1® Grands Prix during the 2024 World Championship season. MSC Cruises plans to strengthen the partnership with activities available to all cruise guests.

"Formula 1 and MSC Cruises are great partners on many levels and our successes are based on teamwork. Not only that, we are both heading towards ever more sustainable change. We want to build the future of our industries and leave a lasting legacy for generations to come. We are both major players in our respective industries and want to continue to make a difference well into the future. That is why we are committed to Formula 1 for the long term and have extended our sponsorship as a Global Partner. We look forward to this special partnership continuing to grow stronger," said Pierfrancesco Vago, Executive Chairman of MSC Cruises.

"We are thrilled to extend our partnership with MSC Cruises, as both our brands share a commitment to innovation and excellence. This collaboration has brought outstanding results and we look forward to further enhancing our relationship. Together, we will continue to push boundaries and set new benchmarks in sport and hospitality," said Stefano Domenicali, President and CEO of Formula 1.