Aroya Cruises will continue its partnership with Saudi football powerhouse Al Nassr FC after renewing its sponsorship agreement for the 2026-2027 season, extending a collaboration that began in 2023.
The renewed deal keeps the Aroya Cruises logo on the sleeve of Al Nassr's official match jersey for another season while expanding joint initiatives aimed at bringing football fans closer to the cruise brand. The partnership includes new fan engagement experiences, digital content, and marketing campaigns targeting audiences across Saudi Arabia and international markets.
The collaboration reflects the growing connection between sports and tourism in the Kingdom, with both organizations supporting Saudi Arabia's Vision 2030 by promoting the country's tourism, entertainment, and sports sectors.
Taha Nazer, Interim CEO of Cruise Saudi, said the renewed agreement builds on a successful relationship that has continued to grow over the past three years.
"The renewal of our sponsorship of Al Nassr Club for another season represents the extension of a long-standing relationship that has continued to grow and develop since 2023," Nazer said. He added that the partnership has helped combine the excitement of football with Aroya Cruises' Arabian-inspired cruise experience while expanding the brand's reach both inside and outside Saudi Arabia.
According to Nazer, Aroya Cruises plans to use the new season to further strengthen its presence among football supporters and continue supporting the Kingdom's tourism ambitions under Vision 2030.
Al Nassr CEO José Semedo said the extension demonstrates the confidence that leading Saudi brands place in the club and highlighted Al Nassr's expanding international fan base.
"The renewal of the sponsorship with Aroya Cruises reflects the confidence that leading national brands place in Al Nassr and the value the club brings to its partners both on and off the field," Semedo said. He noted that the club's global audience provides Saudi companies with an opportunity to connect with millions of supporters worldwide while showcasing the Kingdom's ambition and hospitality.
Beyond its football sponsorship, Aroya Cruises has continued investing in sports and entertainment marketing initiatives. One of its most prominent campaigns, "Yalla Aroya Cruises," features global football star Cristiano Ronaldo and Georgina Rodríguez, helping introduce the cruise brand to audiences across the region and beyond.
