MSC Cruises is shifting its marketing focus for 2026, launching a new global campaign centered on the emotional side of travel—highlighting the unexpected moments that make a cruise truly memorable.
The Port of Lisbon has expanded its annual Cruise Activity Awards to spotlight sustainability and community involvement, introducing a new category at this year’s ceremony on March 23.
For the first time, organizers included a dedicated section under the “Cruise Lines for the Community” program, recognizing cruise companies for their role in social and environmental initiatives across the city.
MSC Cruises sparked plenty of excitement on social media after teasing a brand-new attraction called Ocean Run, a daring over-water obstacle course set atop MSC World Europa.
The concept promised a high-adrenaline experience designed to test balance, bravery, and agility, with guests navigating obstacles suspended above the open sea. For thrill-seekers, it sounded like the next evolution of cruise ship entertainment.
MSC Group is expanding its entertainment operations with the creation of a new production hub in Edinburgh.
Several crew members working on MSC Cruises ships say their sign-off dates have been postponed and contracts extended, especially for the Asian crew, raising concerns among crew who were expecting to return home after completing their rotations.
Crew members from MSC Poesia and MSC Seaside told Crew Center that scheduled disembarkations have recently been canceled, with ship management citing flight availability issues linked to the current situation.
Access to the Port of Maceió, Brazil, was blocked Wednesday morning after dockworkers staged a protest that disrupted traffic and raised concerns ahead of the scheduled arrival of the cruise ship MSC Seaview.
Crew members aboard MSC Divina assisted in the rescue of a boat in distress late last night while the cruise ship was sailing near Roatán, Honduras, according to information shared by a crew member onboard.
The rescue was reported after the ship departed the Honduran port when the captain made a public announcement over the vessel’s public address system informing guests and crew that a distress signal had been received from a nearby boat.
A passenger aboard the MSC World America was medically evacuated today by the U.S. Coast Guard after suffering a serious medical emergency while the ship was sailing in the Caribbean, according to information shared with Crew Center by a crew member onboard.
The incident occurred while the vessel was en route from Cozumel to Ocean Cay MSC Marine Reserve.
Passengers onboard MSC Euribia have received a letter explaining what to do in case of an emergency while the ship remains docked in Dubai, United Arab Emirates, after cruise operations in the Persian Gulf were canceled due to regional tensions.
MSC Cruises has officially cancelled all remaining Middle East sailings for the current winter season, as regional conflict continues to prevent the MSC Euribia from departing Dubai.
The ship remains docked under instructions from regional authorities. In an updated statement, MSC confirmed that safety remains the company’s top priority, and the vessel will stay in port until further notice.
