The Miss Blumare pageant returned in 2025 with one of its most impressive editions yet, transforming the cruise ship MSC Grandiosa into a floating stage for a week of fashion, entertainment, and high-energy competition. From 9 to 15 November, the ship hosted 47 finalists from across Italy for a full-scale beauty and fashion event. This year's title went to Asia Baldini of Tuscany, who emerged victorious.

Miss Blumare is unique among Italian beauty contests because its grand finale does not take place in a hotel ballroom or terrestrial theater. Instead, the entire event is hosted on cruise ship, bringing contestants, judges, stylists, photographers, and media on a shared voyage filled with rehearsals, showcases, and high-production runway moments.

The entire MSC Grandiosa became a roaming, seagoing fashion campus, with contestants moving from rehearsal studios to lounges, theaters, and open decks for different segments of the competition. Guests onboard the cruise also had the rare opportunity to witness behind-the-scenes activity and occasional open to public moments, adding a layer of excitement to the voyage.

The climax of Miss Blumare 2025 took place inside the ship’s spectacular Carousel Lounge.