Costa Cruises has released its new Costa Careers video, offering a behind-the-scenes look at the people who make the company’s operations possible. Filmed between the company’s headquarters in Genoa, Italy, and onboard its flagship Costa Smeralda, the new careers spot focuses on the real individuals behind the brand. Instead of actors or scripted scenes, the video features actual Costa employees sharing their journeys and experiences within the company.

Real People, Real Stories

The campaign highlights crew members and shoreside staff from different departments, roles, and cultural backgrounds. From officers and hospitality staff onboard to corporate employees working ashore, the video showcases the diversity and dedication of the Costa Cruises workforce.

Costa said it was built around authenticity, featuring colleagues who genuinely enjoy their roles and the career paths they have chosen. By presenting real stories, the company aims to reflect the everyday reality of working in the cruise industry and the strong sense of community within its teams.

Connecting Ship and Shore

The video bridges the connection between shipboard and shoreside operations, showing how different roles come together to support Costa Cruises’ global operations. From the decks of Costa Smeralda to office teams in Genoa, the campaign demonstrates how careers at Costa extend beyond a single workplace, creating opportunities both at sea and on land.

With employees representing a wide range of cultures and professions, the video reflects Costa’s international environment and the collaborative spirit that drives its operations.

Showcasing Career Opportunities

The Costa Careers campaign also serves as an invitation for those interested in joining the company. By highlighting the personal stories and professional journeys of current employees, Costa aims to inspire future candidates and demonstrate the growth opportunities available within the organization.